Primeau Productions’ new guide shares five elements that effective product introduction videos should have. The guide is intended to help small businesses highlight the features and benefits of their new products while also increasing engagement with their target audiences.
According to Harvard Business School, over 30,000 new consumer products are launched yearly, and around 95% fail. This makes having a comprehensive product marketing strategy a necessity when it comes to launching new products.
With its new guide, Primeau Productions is focusing on the video components of product marketing strategies, and how the medium can be used to maximum effect.
As is the case with most product marketing strategies, Primeau Productions recommends that businesses identify their target audience first. By figuring out their problems, priorities, and goals, businesses can tailor their videos to align with their needs, wants, and interests.
Primeau Productions also believes that the videos themselves should accomplish a few things. For instance, the features and benefits of the product should be demonstrated, and not explained. Additionally, the video should be clear and concise, and get the main points across in around two to three minutes.
Lastly, Primeau Productions suggests that businesses include client testimonials and calls to action in their product introduction videos. Satisfied clients can be more convincing than even the most knowledgeable of product developers, so businesses must leverage them in their videos. Similarly, calls to action are an effective way of getting customers to take the initiative and purchase the product or service.
“Launch videos for products are great for getting the word out about your business,” said a spokesperson for the company. “From features to engagement–harnessing the potential of product information videos is a powerful tool for any organization. With our guide, you should be able to produce a video that will reach and engage your intended audience.”
About Primeau Productions
Since 1984, Primeau Productions has been producing high-quality videos for a variety of clients from around the world. During this time, their team has created content for marketing campaigns, trade shows, human resources departments, education, websites, TV advertisements, virtual events, and much more.
Interested parties can find more information at https://www.primeauproductions.com/from-features-to-engagement-harnessing-the-potential-of-product-introduction-videos
501 Richardson Street