In increasingly competitive markets, building an emotional bond with customers through effective communication and a strong brand strategy is essential. LO:LA’s new report outlines the key strategies companies can use to increase customers’ emotional engagement.
More information is available at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers/
A study by Motista revealed that emotionally engaged customers have a 306% higher lifetime value and 71% of them would recommend the brand they have an emotional connection to. LO:LA’s latest report states that in addition to positive word-of-mouth and increased lifetime value, emotional engagement leads to higher loyalty, a willingness to pay more, and forgiveness, which means customers are more likely to continue supporting the brand after having a negative experience.
LO:LA suggests a holistic approach for creating loyal brand advocates, covering customer experience, communication, and feedback, as well as a strong brand identity.
One of the strategies offered by the agency is personalizing the customer experience to help customers feel understood. This can be done through targeted, data-driven marketing campaigns and individual product or service recommendations.
Another approach is empowering and educating customers through useful and engaging content. By offering resources that help them solve their problems and address their concerns, the company can position itself as a trusted expert in its field and create loyalty.
“Emotionally engaged customers are customers who have a strong emotional connection with a brand, and they are more likely to be loyal and have a higher lifetime value than customers who are not emotionally engaged,” the report states. “Therefore, creating emotionally engaged customers should be a priority for brands looking to grow their customer base and drive business growth.”
LO:LA is a creative agency with roots in London and Los Angeles, based on the concepts of nimble, outside-the-box thinking and intelligent collaboration. Clients looking for a full-service marketing solution will benefit from the company’s “Brand in a Box” package, which focuses on creating a clear brand voice and strategy for consistent messaging across all channels. The service can include content creation and communication guidelines, various creative deliverables, identity design, UX and UI design, SEO strategy, paid ads, and more.
Interested parties can read the full report and find more information by visiting https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers/
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