Featuring insights from David Ciccarelli, CEO and founder of Voices, the article outlines 14 steps today’s company owners and marketing teams can draw from to create a successful rebrand plan.
More information https://www.voices.com
Making the choice to rebrand is not something company executives take lightly. The process can present many pitfalls and challenges and can even risk outcomes that put the company at a serious disadvantage. With challenges, however, come opportunities. In the recently published article by Forbes Magazine, Ciccarelli offers his advice on processes that can lead to a triumphant rebrand.
Accompanied by business leaders from a range of industries, Ciccarelli’s input focuses on the need for clear goals that are embraced and understood by all who are involved in the rebranding process.
He says, for example, that clarifying whether a company is moving away from the past and retiring an old image or running toward a new fresh brand will determine whether they’ll bring forward familiar elements from the past or make a clean break and embrace an entirely new identity.
Ciccarelli’s company Voices is the number one online voice-over and audio talent marketplace. Founded in 2005, it allows company owners, marketers, and producers to find the voice, music, production, or translation services they need from a global pool of qualified freelancers.
Creative teams and marketing executives from the world’s biggest brands, such as Shopify, Microsoft, BMW, Bell, GoDaddy, and Hulu are currently partnering with Voices for the talent they need to elevate their projects.
A company spokesperson says, “Our platform features over 2,000,000 freelance voice-over and music professionals from across 160 countries. Our user-friendly filtering and intelligent job matching design means you only see candidates that fit your project needs. We help you simplify your workflow and speed up your results. Once your project is complete you can download your file in just one click.”
Companies that are determined to avoid rebrand pitfalls can draw on advice from industry leaders like David Ciccarelli, whose branding decisions have led to a breakthrough, multi-award-winning service that meets the audio needs of any instruction, promotion, or advertising project.
Visit https://www.voices.com to find out more.
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