Spray Foam Technologies, Inc. a leading provider of high-performance spray foam and conventional cellulose and fiberglass insulation solutions for residential and commercial applications for over 40 years in the home improvement industry, recently began expanding it’s service area further into the Lehigh Valley of Pennsylvania. The move was made to accommodate the Lehigh Valley’s rapid growth and tap into it’s diverse residential home improvement, new construction, and commercial construction markets.
Although the company had done limited work in the Lehigh Valley for many years, the scope of new business from the area was limited. According to co-owners Terry and Tammy Demers, this was mostly due to limited marketing to get the word out in the Lehigh Valley, and the normal busyness of running a successful business for many years getting in the way.
In addition to the original service area in the Poconos as well as parts of New Jersey and upstate New York, the company’s progressive expansion into the Lehigh Valley nearly doubles their footprint to support their growth strategy. Spray Foam Technologies realized the need to get the word out about the company’s very competitive pricing and reputation beyond their immediate area as they often heard from people saying they wish they had known about them before choosing another company. Many of these potential customers that were unaware of the company for a first project, but found them later for a subsequent project. The buyers remorse for many of these people came after realizing they could have saved substantial amounts of money on their insulation projects and may well have received better quality installation.
“The decision to expand our company’s presence into the Lehigh Valley home improvement market was an important step in our growth strategy,” said Terry Demers owner of Spray Foam Technologies. “The area is growing rapidly with many people moving there for jobs due to the healthy, booming regional economy. We have the opportunity to further tap into the market with spray foam and other insulation products for homeowners and businesses.”
It wasn’t exactly an easy decision to move forward with a large expansion of the marketing campaign for the company. Not everything was easy due to the covid pandemic driving up the price of spray foam insulation by over 4 times. The competition had more name recognition even though their prices were generally higher and the quality of work wasn’t always as good, so garnering new business in the slower winter season could be tough. Owners Terry and Tammy Demers knew they should try to ramp up during the slower months, so they consulted with a trusted regional SEO & internet marketing company about increasing the company’s online presence.
“It was hard obtaining supplies, getting help, and finding time to do estimates during the pandemic, and still is to some degree. We’ve gotten just enough spray foam material to keep up with all of our work. Waiting times have definitely gone up for materials and clients because of this. When we initially got in touch with Cooper Marotta at 1st Search Optimization in Emmaus, we asked a lot of questions. He explained our situation, how companies with poor market exposure suffer, and why it was a good time to increase marketing beyond word of mouth. We had an opportunity to grow our exposure and footprint so our competition wouldn’t outpace us, especially in our own home area”, said co-owner Tammy Demers.
Spray Foam Technologies specializes in economical, high quality spray foam, cellulose, blown-in, and fiberglass insulation in most situations to deliver the highest comfort levels, stabilize humidity & moisture, and provide energy savings to home and business owners in the Lehigh Valley, Poconos, New York, and New Jersey. For more information, those needing estimates of more information can call Tammy Demers at 570-629-5090 or visit sprayfoaminsulate.com.
Spray Foam Technologies, Inc.
2087 Rt 715