Most business owners will already be familiar with social media marketing on platforms such as Facebook, Instagram, Twitter, and TikTok. However, while those platforms are visual-based outlets, David Ciccarelli, Founder and CEO of Voices, details the increasing prevalence of what is now termed ‘social audio’ with the folks at Sales & Marketing Management.
The in-depth piece outlines the growing importance of social audio in developing a brand online. It also explains how organizations should go about crafting a consistent sonic brand, taking into consideration the efforts that may have already been put into visual marketing.
Statista projects that the digital audio advertising segment will reach some 1,565.1 million listeners by 2026. So, while almost 92% of companies have some form of social media marketing strategy, Mr. Ciccarelli asserts that sonic branding is a field that holds a great deal of potential.
He points out that, just like other forms of advertising, leveraging this growing segment requires consistent messaging that an audience will quickly identify with and suggests companies should begin by asking how a brand would look and sound if it were a person, which will then allow them to narrow their focus on voices that have those attributes.
In further identifying a suitable sonic brand, his expertise also explains that consumers often buy products from people who sound, think, and communicate like them. Understanding this trait allows marketers to choose voices that are appropriate to the demographic they are targeting.
Any marketer who wants to be successful in 2022 should not only read the wise words of David Ciccarelli, but ensure they’re incorporating audio into their brand strategy. The time for audio is now.
A leading market-place for voice actors, audio producers, musicians, and translators, Voices offers a talent pool of over 2 million freelance artists from around the globe. The site allows businesses to find and hire voice over talent using intelligent matching and has been used by companies such as Shopify, Microsoft, GoDaddy, Cisco, Discovery Channel, and more.
A company representative recently stated: “Delivering quality creative projects is hard, especially when you, or your team, don’t always have the skills to get it done. With Voices, we match your job to the best-suited talent so you can get your project done on time and on budget.”
Interested parties can learn more by visiting https://www.voices.com
100 Dundas St Suite 700