Kline & Company is Helping Businesses Scale Up with World-Class Consulting and Market Intelligence Services

Parsippany, NJ – Kline & Company focuses on providing world-class consulting services and high-quality market intelligence to their clients. They serve the largest multinational companies and help them design strategies that will scale up their business and income. By combining important resources like their distinctive package of consulting and research capabilities, industry understanding, and global reach, the team at Kline & Company has continued to deliver results that meet and exceed their client’s expectations.

Recently, Kline & Company, in one of its publications, “Back In Business: The Professional Cleaning Marketing in Germany Is on the Rebound,” discussed the latest marketing trends, especially after the global economy was affected by the COVID-19 pandemic. In the publication, the company identified the major gains and losses experienced in the industry in the year 2020.

“The first nationwide measures in response to COVID-19, implemented on March 22, 2020, reduced the consumption of various cleaning products in many end-use segments through 2020 and even into 2021, leading to declines in sales of laundry products, dishwashing chemicals, and some floor and specialty surface cleaning products. But despite the drastic protocols – which included partial lockdowns; closings of food service, recreational facilities, and educational institutions; and suspension of non-emergency visits to healthcare facilities, all as there was a rapid shift to work-from-home situations for many employees – the German market experienced strong surges in sales of other products like hand care and surface disinfectants, driven by increased cleaning frequency and a focus on killing germs,” the publication reported.

The research study reported that the German hospitality industry witnessed a sharp decline in 2020, especially due to several restraints put in place by the government. Despite the reports, the healthcare sector’s demand for cleaning products spiked in a bid to keep patients, employees, and visitors safe. The demand was even more due to the increased frequency of cleaning by their janitorial staff. With the Delta and Omicron variants in the Summer and Fall of 2021, the industry was yet again hard hit. However, the opening of segments like restaurants, hotels, schools, universities, and recreational venues led to the market recovery for cleaning products.

The detailed report offers sales data and market insights on a wide range of professional cleaning categories, end-use segments, leading suppliers, as well as a detailed forecast spanning from 2021 to 2025. Find out more about Kline & Company by reading the publication on their website.

For more information, visit their website or contact them via phone at 1-973-435-6262. Kline & Company is located at 2001 Route 46 Suite 310, Parsippany, NJ 07054.

Media Contact

Company Name
Kline & Company
Contact Name
Joe Tarantola
2001 Route 46 Suite 310
Postal Code
United States

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