New Color Matching Tool For All Omiana Mineral Foundation Shoppers

People who are looking to make a confident mineral foundation purchase online can now take advantage of Omiana’s new makeup color matching tool, free for all shoppers. Omiana has implemented this free Match My Makeup technology to its online clean beauty store to benefit both new and existing customers by providing an advanced scientific matching technology to help select the perfect color-matched Omiana mineral makeup quickly without the time-consuming trial and error typically found when shopping online.

Specifically, this update allows Omiana customers a quick and accurate tool to easily find the perfect shade across Omiana’s makeup line. With five million accurate matches to date and counting, this scientifically and mathematically derived shade matching tool adds a new level of online shopping convenience and shade selection confidence for Omiana’s shoppers.

To take full advantage of this new update and free color matching, customers can visit Omiana’s online clean beauty website at for full details.

Omiana is excited to unveil the latest benefit for current and new mineral makeup customers as it’s specifically designed to meet the needs of online makeup shoppers who are looking for fragrance-free makeup, talc-free makeup, cruelty-free makeup, and makeup for sensitive skin.

The free color matching technology uses a scientific, and human-centered process to find Omiana’s customer’s shade match online from anywhere in the world! The process is accurate and has been rigorously tested in a lab before entering into an algorithm to compare and match shades; matches are then validated with a makeup artist to ensure all environmental factors are considered in the process. This approach is set apart from other foundation matching tools that rely solely on crowdsourcing feedback to find matches. Omiana customers are now able to find their perfect match each time for their online color cosmetics shopping needs.

On this subject, Miche Klammer, Managing Director at Omiana said: “We are excited to offer all of our customers who visit a quick and easy, free makeup color matching tool that makes selecting a new Omiana makeup shade online simple and accurate. Shopping for makeup online should be seamless, easy, and fun. Our customers asked for more help with shade matching and we believe we have found the perfect tool. This tool gives our customers a helpful convenience, saving them time while alleviating the stress of determining their shade online. “

Omiana has made a point of listening to its customers and taking feedback wherever possible. They reportedly do this because there is no better person to ask what could be improved about selecting a product than the person who shops online at

Having been in business now since 2014, Omiana is passionate about making a difference through its products and delivering clean beauty – organic and mineral makeup for the most sensitive skin – without the harsh ingredients and harmful chemicals typically found in beauty products available in supermarkets, pharmacies, and beauty outlets worldwide. In the clean beauty market, this dedication has made Omiana known among customers as being a company focused on clean ingredients for natural and organic mineral foundation makeup they can truly trust and rely on for an alternative to synthetic and harmful chemical-based make and skincare products.

Interested ingredient-savvy makeup and users who would like to be among the first to experience the Free Color Matching with Omiana are encouraged to visit the website at for full details and to get started.


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